Improve Buyer Confidence: Invest In What You’re Selling

Buyer confidence seems to be at an all-time low. The uncertainty around the economy, who will be the next president and what is happening in the credit markets has cast a lot of doubt around investments of all types. A recent real estate poll revealed that 60% of Americans were not planning on buying a home in the next two years, a significant increase over the percentage reported less than one year ago. This makes it an important time to actually invest in what you’re selling.

It’s one thing to believe in your product. It’s another thing to “put your money where your mouth is.” Whether we are willing to admit it or not, we all like knowing that if our investments don’t pan out, there will be someone else in the same boat. That’s why most investors wait too long to get into a market and take too long to get out. It’s easier to invest when those around you are investing. It’s much more difficult to pull the trigger when everyone you know is stuffing cash in their mattress.

Mainstream media sources are sending conflicting signals of “buy,” “sell” and “hold.” Investors are looking for confidence. If you believe in what you sell, show them your confidence with some skin in the game. If you sell investment properties in Rochester and you think now is a good time to buy, then back it up with some action. It will go a long way toward getting investors to trust you.


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