Add Value, Then Dollars

I was reminded today of one of the most interesting technology companies that grew out of the recent real estate bubble. The company is called House Values, and they grew to a market cap of around $1 billion at the peak of the market.

I pulled a quote from their website:

“House Values recognizes that our success as a company is always measured by the success of our customer and partners.”

Based on what I have heard from the real estate agents that I have talked with and the general consensus on the world wide web, the “success” achieved by House Values' customers has been less than spectacular.

A real estate agent and blogger in Utah speaks out:

Look, here’s the thing about HouseValues. It is a lead generation tool that deceives the public into thinking that they are getting free information about the value of their home, but really just collects their information and sells it to the highest-bidding real estate agents. And it’s not like they give the consumer’s information to a highly-trained and qualified Realtor that has passed a thorough screening process. No, they just sell it to whoever will pay.
The point of all this is that it is easy to lose sight of meeting the needs of our clients long term. Why? Sometimes it’s easier to make more money in the short term. That’s why banner ads still exist, despite the fact that most of us them find them more than casually annoying (yeah, I’m the lucky 1,000,000th visitor yet again!).

Focusing on short term sales techniques may work for a company that is pushing for a quick and large initial public offering (IPO) exit via the stock market. However, it’s not sustainable for service providers.

Focus on adding value to your clients and your business will grow...with sustainability and momentum.


Subscribe to NuWire's free weekly investment newsletter:
Your information will not be shared


October 28, 2018 at 10:29 AM jacksmith said...

Thanks for sharing.I found a lot of interesting information here. A really good post, very thankful and hopeful that you will write many more posts like this one.
Google Earth

February 27, 2019 at 8:46 PM Veronica Segura said...

Thank you, sir, that you sharing article on your web page is enough to make me satisfied and happy to read and understand what you write. I am a person who is still learning the article you wrote is very helpful at all for me. Exquisitely professional thoughts. I merely hit upon this web site and desired to enunciate that I've definitely delighted in reckoning your blog articles or blog posts. Rest assured I'll subsist pledging to your RSS and I wish you write-up after much more shortly.

Veronica Segura
Contact me @ Write my Essay

July 18, 2019 at 3:19 AM Richard Majece said...

I recommend you to check out if you want to know more about using harvard format. It's really important to know

November 5, 2019 at 9:16 PM robert green said...

geek squad tech support gives service for your system. they also provide service on call. if you face any issue related to your system , to insatall/uninstall etc then you can contact us.
Geek squad tech support

November 25, 2019 at 9:45 PM mikerock said...

This comment has been removed by the author.

November 25, 2019 at 9:52 PM mikerock said...

thanks for sharing it i found it so amazing Aloha Browser for windows

December 3, 2019 at 7:14 AM Router Login said...

An amazing stuff shared by you.

January 26, 2020 at 4:09 PM ali said...

February 10, 2020 at 4:24 AM sam said...

February 11, 2020 at 1:21 PM shayan said...

February 21, 2020 at 11:30 PM Unknown said...

بهترین سایت خرید پرفکت مانی و وب مانی در ایران
خرید پرفکت مانی
بهترین قیمت فروش ووچر پرفکت مانی در زرین اکسچنج
زرین اکسچنج
خرید ووچر پرفکت مانی

March 14, 2020 at 11:20 AM every things said...

Post a Comment


© 2010 NuWire Investor and NuWire, Inc. All Rights Reserved.