Institute a Referral Marketing Program Now

A Powerful and Inexpensive Way to Get More Clients

In this article I’m going to show you how to get more clients by using a maneuver that nearly all of use periodically. It’s a tactic that can land you lots of new customers without you spending a dime to acquire them.

The problem with this tool is that it’s rarely formalized, and as a result business owners significantly underachieve on reaching their full potential.

The power of referral marketing

So what’s this powerful, inexpensive tactic that offers such an amazing customer building opportunity for business owners?


Yep – referrals. Referrals are one of the most powerful sales generating tools around. And all too often marketers fail to reap the full rewards that referrals bring because they don’t have a formalized, systematic process in place. 

How referrals generate their power

Referrals get their power from the fact that consumers are naturally inclined to be weary of advertisements and sales pitches. To get around this weariness, we consumers instead resort to asking our family and friends for advice. Since we tend to trust the advice of our loved ones and assume that they have our best interests at heart, we tend to act on their referrals.

And of course… seeking out advice is significantly easier than doing our own research! Why not follow the advice from someone that has your best interests at heart, and has already done the research and experimenting for you?

Science proves it!
Studies show that:
  • Consumers are 200% more likely to pay attention to recommendations that come from friends than from any other source
  • According to the Wharton School of Business, a referred customer has a lifetime value that’s 16% higher than those of non-referred customers
  • 83% of satisfied customers say that they’re willing to refer, while only 29% of them actually do! (This means there’s a significant opportunity to for you.)
So there you have it. Referrals results in more customers, increases the value of customers to your business, and there’s significant opportunities to increase the odds that your customers will refer your business.

How to quickly double your referrals in 3 simple steps

Step #1: Ask. Yes, really, just ask. Far too many business owners miss the boat on this easy, yet critical step. And when you do ask, don’t just ask: “Hey, do you have anyone in mind that you could refer my services to.” No – you’re way better than that!

Instead, frame your question like this: “I really enjoy doing business with you, and I’m sure you’re friends with other people who share your high values and taste. Who do you know that could benefit from my services?” Notice the difference? This subtle yet powerful difference has a dramatically different impact on a client because it already assumes that your client knows someone who’d benefit from your service. And, it forces your client’s brain to start scanning around for people they know. Your client almost can’t help BUT give you name.

Step #2: Get their contact info. As soon as your client shares a name, ask them to spell their name, then you repeat it back - twice. Spell then repeat twice. Spell then repeat twice. Easy. Then immediately ask for their phone number. Since most people have their mobile attached to them 24/7, chances are your client has instant access to the referred person’s contact info (if your client doesn’t have their phone number, ask if they can connect the two of you though email for Facebook).

Step #3: Contact the referral immediately and make a compelling offer. Don’t make the mistake that 98% of other business owners make and sit on the referral for weeks. Call them the same day. Follow-up immediately and make a compelling offer. The longer you wait the less powerful your referral becomes and the less likely you’ll ever reach out to them.
Stumped on what a compelling offer could be? It’s much easier than you think. Examples:
  • If you sell homes, invite the prospect to a monthly lunch and learn where they can get free food and advice on market and interest rate trends
  • If you’re a personal trainer, offer a free 20-minute health assessment. (A good friend of mine offers “Go Giver” bootcamps to prospective clients – check it out. This tactic works like gangbusters for their business.)
  • If you’re a copywriter, offer to do a free assessment of the prospect’s website homepage
  • If you’re a Search Engine Optimization (SEO) expert, offer to do a free keyword search for your client and advise them on several improvements they could make
This is list could go on and on. The point is: ask for the referral, immediately get the referral’s contact name, and contact the referral that same day with a compelling offer. That’s all you need to do!

Wrapping it up

If you follow these 3 steps, you will dramatically increase the number of referrals that flood into your business. As opposed to taking many weeks and months to land new business through online and offline advertising, referrals can lead to new business in a day. And remember, referred business = more frequent, and more profitable business. 

Contributed by Dennis Paresa

Dennis protects business owners from wasting their money on marketing that doesn’t work. He’s a marketing & innovation consultant who helps business owners increase sales, become more productive, and leave a legacy. Visit him on the web at
Subscribe to NuWire's free weekly investment newsletter:
Your information will not be shared


July 30, 2017 at 11:08 PM Anonymous said...

I read this whole information about the marketing and this one information is so stunning. The major thing is that company should to do marketing with the best way and it is depending on the good strategy but australianwritings service is the best option for all student. It is so lovely information.

September 6, 2017 at 10:07 AM aliyaa said...

To get around this weariness, we consumers instead resort to asking our family and friends for advice. Since we tend to trust the advice of our loved ones and assume that they have our best interests at heart, we tend to act on their referrals.

February 25, 2018 at 7:20 AM ninja said...

May 22, 2018 at 3:37 AM Netgear Router said...

Thank you very much for sharing this very useful information
Router Login not working
routerlogin admin page
Routerlogin Net

June 13, 2018 at 4:27 AM pheobe22 said...

I actually found this blog and that is amazing thing I enjoy reading this easy to understand stuff. Keep it up.

June 15, 2018 at 7:23 PM Unknown said...

This is a topic that's close to my heart... Thank you! Exactly Blackmart where are your contact details though?

June 30, 2018 at 10:31 AM Unknown said...

تعد شركة ركن الامانة (0505561372) من الشركات المتخصصة فى اعمال التنظيف و النقل و المكافحة بالمنطقة الجنوبية فى المملكة العربية السعودية فهى تقدم خدمات متميزة وعلى اعلى مستوى من الخبرة و التقنية بالاعتماد على عمال مدربين ومتميزين فى عمالهم ونقدم خدمات باقل الاسعار التى تناسب جميع عملائنا الكرام فتواصلوا معنا
شركة تنظيف بخميس مشيط
شركة تنظيف منازل بخميس مشيط
شركة تنظيف كنب بخميس مشيط
شركة عزل اسطح بخميس مشيط
شركة مكافحة حشرات بخميس مشيط

June 30, 2018 at 10:31 AM Unknown said...

July 7, 2018 at 12:15 AM Salman Khan said...

July 7, 2018 at 12:16 AM Salman Khan said...

After going over a handful of the blog articles on your website, YouTube Go for PC I truly appreciate your technique of writing a blog. I bookmarked it to my bookmark webpage list and will be checking back in the near future. Please check out my website as well and let me know what you think.
YouTube Go

July 8, 2018 at 9:57 PM Gramy said...

Wow, Really great post i enjoy it very much here I appreciating your knowledge keep sharing kindly check it out xfinity

July 31, 2018 at 3:24 AM damion said...

820-445 questions and answers Cisco 820-445 exam dumps in VCE Files with Latest 820-445 questions. Latest Cisco 820-445 practice test questions with 100% verified answers. Download

August 7, 2018 at 11:32 PM Sample Data said...

August 17, 2018 at 1:15 AM aravindaru said...

Thank you for sharing.
Recover android deleted messages

August 22, 2018 at 2:54 PM jio4gvoice said...

September 20, 2018 at 7:22 AM Barry Flash said...

October 8, 2018 at 5:36 AM porter said...

Download music and videos from YouTube, Facebook and many other sites.. videoder apk

October 8, 2018 at 5:37 AM porter said...

Live TV free:

redbox tv

cloud tv

October 25, 2018 at 2:38 AM rashmi chaudhary said...

Very nice post and right to the point. also, see other posts really good content I find here. Thank you.
digital marketing company in India
digital marketing company

October 25, 2018 at 4:17 AM Unknown said...

very amazing Information. Really impressed after reading this blog Information. I really like this. Keep sharing always like this blog. Thank you for sharing.
san jose seo
seo company san jose
seo san jose ca

October 25, 2018 at 11:42 PM BlueAstral said...

Really feel good after reading this blog Information. very amazing Information.Thank you for sharing.
pediatric dentist clinic in san jose
pediatric dentist in san jose

October 26, 2018 at 2:28 AM Abella Rez said...

very good writes. feel good after reading this. I really like this. Thank you for this blog post.
website design company in delhi
web design company in delhi

November 14, 2018 at 4:45 AM Kloudgin said...

Very god writes you publish. I really like your blog. keep sharing.
manufacturing industries in faridabad

February 4, 2019 at 7:05 PM Unknown said...

This comment has been removed by the author.

February 4, 2019 at 7:07 PM Unknown said...

very informative
youtube go for pc

February 5, 2019 at 10:50 AM Ravi King said...

March 10, 2019 at 10:03 PM Linda said...

The article you have shared here very awesome. I really like and appreciated your work. I read deeply your article, the points you have mentioned in this article are useful
Sushi Cat 2

May 9, 2019 at 9:40 PM Yakru45 said...

This is really an amazing blog. Your blog is really good and your article has always good thank you for information.

โปรโมชั่นGclub ของทางทีมงานตอนนี้แจกฟรีโบนัส 50%
เพียงแค่คุณสมัคร Gclub กับทางทีมงานของเราเพียงเท่านั้น
สมัครสล็อตออนไลน์ >>> goldenslot
สนใจร่วมลงทุนกับเรา สมัครเอเย่น Gclub คลิ๊กได้เลย

May 9, 2019 at 9:44 PM Madoo said...

I am really impressed with your post thank you for information

เว็บไซต์คาสิโนออนไลน์ที่ได้คุณภาพอับดับ 1 ของประเทศ
เป็นเว็บไซต์การพนันออนไลน์ที่มีคนมา สมัคร Gclub Royal1688
และยังมีหวยให้คุณได้เล่น สมัครหวยออนไลน์ ได้เลย
สมัครสมาชิกที่นี่ >>> Gclub Royal1688

June 27, 2019 at 8:29 PM arianapham said...

The article is exceptionally good and straightforward. This is precisely what I require.
piano tiles 2

June 30, 2019 at 11:55 PM Linda said...

Thank you for that information you article
vex 2

July 17, 2019 at 11:06 PM Poojarao said...

July 17, 2019 at 11:06 PM Poojarao said...

July 17, 2019 at 11:06 PM Poojarao said...

July 17, 2019 at 11:07 PM Poojarao said...

July 23, 2019 at 11:04 PM gta 5 cheats ps4 said...

good that i found this
deep cycle battery

August 16, 2019 at 5:23 PM شركة رواد الحرمين said...

August 28, 2019 at 10:32 PM MyFirstPremierCard said...

first premier bank credit card Thanks for the information.

September 8, 2019 at 6:40 PM Linda said...

This article is really fantastic and thanks for sharing the valuable post.
potty racers

September 17, 2019 at 10:30 PM Radio Box said...

I really like your blog. You have really shared an informative and interesting blog with us. Thanks for sharing..!!
Blogger at Radio Box

September 18, 2019 at 7:45 PM arianapham said...

Thank you for sharing with us, I too always learn something new from your post.
facebook entrar

September 18, 2019 at 10:05 PM HeatherOgden361 said...

Thanks for sharing this information TellDunkin.

September 24, 2019 at 3:00 AM nihalsingh005 said...

September 24, 2019 at 4:57 AM Factocert said...

Thanks for the sharing this informative and interesting post with us, I really admire your post as its it's really very helpful.
iso certification in iraq
iso certification in jordan
iso certification in lebanon

September 25, 2019 at 9:07 PM hana said...

Your article has brought a lot of valuable information. qwop

September 26, 2019 at 3:05 AM nihalsingh005 said...

September 26, 2019 at 3:35 AM Ask Expert said...

Thank you for the post.
Blogger at Ask Expert

October 10, 2019 at 11:56 PM Albus Snape said...

Hire the best mobile game development company for the best and quality development services. As they has professionals who are able to deliver the best and unique ideas for your development requirement.

October 11, 2019 at 4:06 AM Internet Marketing Tips Blog said...

Searching for a trustworthy SEO law firm who can managed seo services for your online business? SEO Experts Company India is the best choice for you. We are well known in the market as a leading and the best SEO company in the market with highly expert professionals & numbers of happy clients on the board

October 11, 2019 at 1:15 PM Guest Hike said...

Thank you for the informational post. Apart from this, Guest Hike provides SEO agencies and website marketers with high quality white hat link building services through guest posting and blogger outreach.

October 30, 2019 at 2:11 AM Best Crossbow Guide said...

Thanks for sharing post..!!
Blogger at Best Crossbow Guide

October 30, 2019 at 6:15 AM Ritu said...

Wow What A Nice And Great Article, Thank You So Much for Giving Us Such a Nice & Helpful Information, please keep writing and publishing these types of helpful articles, I visit your website regularly.
trending nail colours

November 1, 2019 at 12:06 AM David said...

Marketing is important because it helps you sell your products or services. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. Creativs explained that without marketing many businesses wouldn't exist because marketing is ultimately what drives sales.


November 3, 2019 at 2:51 AM YTBPALS said...

Thanks for sharing the great article. If anyone wants to know how you can increase your youtube views and subscribers then please do visit YTBPALS to know more.

November 4, 2019 at 1:35 AM PlayStoreCreate said... survey Excellent Artical ! Thank you very much for your hard work

November 13, 2019 at 11:14 AM Unknown said...

thanks for for sharing this great article

freelance makeup artist in delhi
best makeup artist in delhi
top makeup artist in delhi
bridal makeup artist in delhi
bridal makeup charges
freelance makeup artist in delhi ncr
bridal makeup packages prices
bridal makeup packages
best bridal makeup artist in Delhi

thanks for for sharing this great article

freelance makeup artist in delhi
best makeup artist in delhi
top makeup artist in delhi
bridal makeup artist in delhi
bridal makeup charges
freelance makeup artist in delhi ncr
bridal makeup packages prices
bridal makeup packages
best bridal makeup artist in Delhi

November 15, 2019 at 9:47 PM soft logix said...

Concerned about how much does SEO cost? How to choose the best cost for seo optimization? I have a solution for you. Contract the best SEO Company for your site and get best
Affordable seo services for your business. As they has a team of professionals having many years of experience able to handle all the hurdles during the work progress.

November 21, 2019 at 8:53 PM repairtechsolutions said...

iphone display replacement
I could not resist commenting. Exceptionally well written!

samsung display replacement
Great article. I'm dealing with many of these issues as well..

oneplus display replacement
bookmarked!!, I like your website!

online mobile repair Bangalore
Way cool! Some extremely valid points!
online mobile repair whitefield
I appreciate you writing this write-up and also the rest of the website is extremely good.

online mobile repair marathahalli

November 25, 2019 at 9:38 PM mikerock said...

thanks for sharing it I found it so amazingly glad to be here Via Browser

November 27, 2019 at 12:47 AM takelarge789 said...

Tutu Helper is the one of the best ios,android App store to get the tons of free app and game. Here the latest version of TutuApp of free.
Spotify++ Apk
Pokemon Go Hack

November 29, 2019 at 9:44 PM APk said...

I appreciate you writing this write-up and also the rest of the website is extremely good. Showbox

November 29, 2019 at 11:13 PM StephenStoelinga said...

Wow, Really great post i enjoy it very much here I appreciating your knowledge keep sharing kindly check it out

December 13, 2019 at 10:29 PM AWL Golf said...

Thanks for sharing. great article I enjoy it.

December 14, 2019 at 4:52 AM Betebet said...

Bahsegel bahis sitesi canlı spor bahisleri ve casino oyunları ile kesintisiz hizmet vermeye devam ediyor. Türkiye’nin en eski ve kaliteli bahis sitelerinden biri olan Bahsegel bahis sitesi ile sizde kolayca kazanabilirsiniz. Diğer bahis sitelerine göre daha yüksek bahis oranları ve bonuslar ile hem kazanacaksınız hemde keyif dolu bahisler yapabileceksiniz. Site son adres güncellemesi ile yeni giriş adresinden hizmet vemeye başlamıştır.

December 19, 2019 at 11:20 AM Betebet said...

Ngsbahis canlı casino ve bahis sitesi kazandırmaya devam ediyor. Onlarca yıllık bahis tecrübesi ile bahisçilere en kaliteli bahis hizmetini veren siteye sizde hemen üye olabilirsin. Şirketin Yüksek bahis oranları ve çok özel bonusları ile sizde hemen kazanmaya başlayabilirsiniz. Site yeni adresi üzerinden bahisçilere kesintisiz hizmet vermeye devam etmektedir. Üye olmak ve giriş yapmak için linke tıklamanız yeterlidir.

December 21, 2019 at 10:33 AM Betebet said...

Betpas canlı bahis sitesi yurt dışında uzun süredir faaliyet göstermektedir. Türkiye bahis piyasına 2 sene önce giren şirket bahisçiler tarafından büyük ilgi görmektedir. Diğer bahis sitelerinden karşılaşmanız mümkün olmayan çok yüksek bahis oranları ile betpas sitesinde kazançlı bahisler yapabilirsiniz. Site tüm Btk engellemlerine rağmen hizmetlerinden devam etmektedir. Yüksek bahis oranları ve çok özel bonuslar ile sizde hemen kazanmaya başlayabilirsiniz. Üye olmak için acele edin.

January 2, 2020 at 12:49 AM Unknown said...

If you aren’t where you should be with referral marketing, don’t worry. I’ve broken the process down below by industry so that you can get your first campaign up and running as quickly as possible

January 3, 2020 at 1:59 AM Unknown said... survey Thanks for the information.

January 7, 2020 at 11:20 PM sazimeri said...

NBI Clearance, many people don’t get their NBI Clearance Certificate on the due date because of reasons such as NBI Clearance Hit Status and many more.


January 7, 2020 at 11:30 PM herin12 said...

In the Kroger Feedback Fuel Points Survey Program, you will have to share your experience with Kroger. The Kroger Feedback Customer Satisfaction Survey is easy to fill out and it checks your satisfaction level with the most recent visit.
kroger feedback

January 8, 2020 at 12:44 AM Uniquoe said...

January 9, 2020 at 11:18 PM AWL Golf said...

Thank you for sharing.
Blogger at AWL Golf

January 10, 2020 at 1:09 AM herin12 said...

Mcdonald’s Food For Thoughts Survey is sponsored by the largest fast-food chain in the UK, McDonald’s. The main motive behind conducting this McDFoodForThoughts Survey is to collect genuine McDonald’s complaints, reviews, suggestions, and feedback from customers.

January 13, 2020 at 11:03 AM Betebet said...

Vdcasino Güncel canlı bahis sitesi yurt dışında uzun süredir faaliyet göstermektedir.

January 15, 2020 at 7:08 AM claud saille said...

nice blog , you want to learn some course you can visite website

January 15, 2020 at 7:19 AM Qasim Khan said...

A debt of gratitude is in order for delivering a world-class article here. You have a real ability for writing unique content. Romantic urdu poetry

January 21, 2020 at 2:33 AM sazimeri said...

 SARAL facilitates in aligning with Digital India’s vision of faceless, paperless and cashless service delivery model.
Saral Haryana Gov

January 27, 2020 at 3:34 AM Coffee Investigator said...

Coffee Investigator aims to help people find the latest products that not only match their requirements but also come within their budget. Our Reviews with Buyer’s Guide are updated every week!
Check out Coffee Grinders Under $100

January 31, 2020 at 5:42 PM arianapham said...

This is a very great post and the way you express your all post details that is too good. Thanks for sharing with us this useful post y8 cannon basketball 4

February 12, 2020 at 11:10 PM Health Booster said...

Health Booster aims to bring positive changes to your life by providing wellness, fitness, and healthy dieting tips. Our motive is to inspire and guide you towards the healthy, motivated and stress-free life.
Check Natural Hair Care Tips, Asthma Symptoms You Should Not Ignore

February 26, 2020 at 7:56 PM Linda said...

The content of this article page, I find the content quite interesting and useful to me, thank you for sharing click here to download

March 2, 2020 at 2:41 AM mikerock said...

thanks for sharing it I found it so amazingly glad to be here Use AirDrop on iPhone

March 13, 2020 at 10:14 PM strom555 said...

tractors cover a fairly wide spectrum of machines, but you’ll generally find these tractors on small to mid-size farms and large commercial properties.

March 18, 2020 at 6:26 AM swaraj said...

thanks for such a wonderful content
Bulk SMS Service provider in Pune

March 20, 2020 at 10:26 AM urdunovelspdf said...

This comment has been removed by the author.

March 20, 2020 at 10:27 AM urdunovelspdf said...

Great info. Thank you for sharing this fascinating informtion.... Ptcl Speed ​​Test

March 28, 2020 at 4:54 PM Abraham said...

the tutuapp apk download is the one of the best ios,android App tutuapp free store to get thetons of free app and game. spotify++ apk Here the latest version of TutuApp of free.

March 28, 2020 at 4:54 PM Abraham said...

the tutuapp apk download is the one of the best ios,android App tutuapp free store to get thetons of free app and game. spotify++ apk Here the latest version of TutuApp of free.

April 2, 2020 at 3:24 PM Donald J. Olson said...

The plant and its backers have been scrutinized for the liberal utilization of higher tetrarchy chlorocannabinol fixation plants by certain individuals who dry or pack hemp into cannabis and hashish. Premium CBD Flower Along these lines, endeavors to make hemp gain regard in the overall market have been foiled by its faultfinders. Individuals should note anyway that mechanical evaluation hemp has significantly less TCE in it which makes it pointless as a psychoactive substance. This adaptable plant has been utilized for an exceptionally lengthy timespan to do things like making garments, paper, medication, ropes, and fuel in various pieces of the world. Before oil turned into a significant fuel source, most light oils was produced using hemp seed.

April 5, 2020 at 4:57 AM coco said...

Excellent Blog! I would like to thank for the efforts you have made in writing this post. I am hoping the same best work from you in the future as well.
I wanted to thank you for this websites! Thanks for sharing. Great websites!

Post a Comment


© 2010 NuWire Investor and NuWire, Inc. All Rights Reserved.