Using "How To" Articles To Promote Your Business

Recently, NuWire Investor rolled out a “how to” article engine. This engine allows service providers to gain exposure to investors by sharing their unique knowledge. Writing takes time, which can seem burdensome if writing is not your core business. With that in mind, I wanted to share the marketing benefits that writing “how to” articles on NuWire’s site offers professionals looking for more clients.

Establish your expertise
“How to” articles give you the ability to showcase your knowledge and establish yourself as an expert in your field. This could lead to speaking engagements, interviews with the media or even partnership/collaboration opportunities.

Earn business
People want to work with professionals who know what they are doing. Writing helpful “how to” articles can introduce new people to your services and show them what you have to offer. Instead of constantly reaching out to find new clients, this can provide a way for new clients can reach out to you.

Generate links
Every “how to” article you write is an opportunity to create a valuable link back to your website. This can be especially valuable if you use text links of keywords and phrases for which you would like your website to perform better. If you’re not sure what I’m talking about, read How to Maximize Keywords in “how to” Articles.

Reach a new audience
New content on your website may only reach a small audience. Writing a “how to” article on offers the opportunity to reach a new and broader audience. In this way, you can leverage the credibility that NuWire has built with the search engines in order to drive traffic back to your website.

Search engine placement
Smaller websites have a much harder time getting ranked highly for important search phrases. By writing a “how to” article for NuWire, you may be able to increase your chances of ranking highly for a certain search phrase. Because you can link to your website from your “how to” article, increased search engine traffic, links and exposure will follow.

Check out "How to" Articles for more information on NuWire Investor's "how to" article program.

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