Writing Credible Articles

Real estate agents and other service providers in the alternative investment industry tend to write good advertisements. They are used to crafting brochures, flyers and marketing remarks for listings. These involve creative use of adjectives like “cozy” instead of “small,” and pushing the reader to a specific action (e.g. pick up the phone, send an e-mail, etc.). But despite their marketing expertise, these providers often have difficulty writing effective articles and educational content. I have a theory why.

I believe that most web users who visit an article are only looking for initial information to research a topic or idea. They have not decided if or what they want to buy. If the service provider fills the article with fluffy adjectives and sales messages, it is easy for the user to be turned off and to look elsewhere.

The key to writing credibly for articles and other educational content is to focus on emphasizing ideas instead of products or services. This helps sell a provider’s product or service in an indirect way that resonates better in an article format.

Service providers earn business based on their expertise. Writing articles is an excellent way to establish yourself as an expert. It’s also an excellent way to drive traffic back to your website, where the more traditional marketing messages can have better results.
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Unfortunately, the only way to make article writing easier is practice.Think of it like math. You can’t shortcut math practice. If you don’t understand a concept, you have to work out the problems on your own until you understand it fully.If article writing is a struggle for you, I suggest writing essays on your own time so there’s no pressure if you write terribly. Set a timer for an hour or so, and write an essay based off of a prompt. I suggest borrowing custom essay writing services prompts from online, as they tend to be compelling.Unfortunately, you can’t get better at essay-writing via osmosis. All you can do is practice, practice, practice and eventually essay-writing will be easier for you.

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October 15, 2024 at 4:49 AM Quang said...

You’ve hit on an important distinction between traditional marketing and content creation. While real estate agents and other service providers excel at crafting compelling advertisements, the tone and approach needed for educational content are quite different
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