Marketing 2 Investors

Investors are a different breed of consumer. Marketing 2 Investors provides tips, thoughts and commentary on ways to better locate, serve and organically grow your base of investor clients.

Appearance Matters, But Be Different And Get Noticed

How you dress matters. How those around you dress also matters. If everyone y ou work with wears a suit and a tie to the office, a sport jac...

Don't Bombard Your Clients: Lessons From Maternity Shopping

My wife is pregnant and hasn’t been feeling well lately. Attempting to be a supportive husband, I decided I would venture to the maternity c...

How You Frame Choices Matters

Social scientists Itamar Simonson and Amos Tversky conducted an experiment in a 1992 study based on how we frame choices. They offered their...

Can You Make The Story Get Better?

Business transactions can take a long time and require a fair amount of due diligence. This can be painful for both buyer and seller. Buyers...

Be Careful With E-mail

I’ve heard many times that only a small percentage of what you communicate when you speak is done with the words. The rest is communicated t...

Should I Be Blogging?

If you are a service provider or business that works with investors, you probably should be blogging. Blogging is a great tool for any busin...

Improve Buyer Confidence: Invest In What You’re Selling

Buyer confidence seems to be at an all-time low. The uncertainty around the economy, who will be the next president and what is happening in...

View web version

Contributors

NuWire Investor
Trenton Flock

Powered by Blogger.